THE GREATEST EVOLUTIONS IN STYLE ARE OFTEN BORN FROM DISRUPTION.
CONVENTIONALLY, GARMETS HAVE BEEN CONCEIVED OF AS A COVERING, AN EXTRANEOUS
LAYER RESTING ATOP OF YET DISCONNECTED FROM THE BODY. BUT WHAT IF THAT
RELATIONSHIP COULD BE DISRUPTED SO THAT THE BODY BECOMES THE PROTAGONIST,
FASHION BECOMES A SECOND SKIN, AND STYLE IS POWERED BY THE ENERGY, SHAPE, SPIRIT,
AND MOOD OF THE WEARER?
THIS IS THE CREATIVE CHALLENGE THAT INSPIRED PALMATIC STUDIO. WE ENVISION FASHION
AS A CONTEMPORARY SYNTHESIS OF STYLE AND SUBSTANCE, A BREAK FROM COMPLICATED
AESTHETICS AND TRADITIONAL BRAND EXPRESSIONS.
DESIGNS ARE INFORMED BY A CHARISMATIC TENSION OF CONTRASTS – SUBTLE AND STRONG,
SIMPLE AND INTRICATE, REGAL AND TRANSGRESSIVE, RIGOROUS AND RELAXED. STYLE
CHARGED WITH A POTENTIAL FOR ENDLESS INTERPRETATION AND THE POWER THAT COMES
WITH THAT POTENTIAL.
THIS IS THE DNA OF PALMATIC STUDIO, WITH THE PALM TREE OUR ICONIC SYMBOL. PALM
TREES HAVE THE POTENTIAL TO GROW ALMOST ANYWHERE, EVEN WHEN THERE IS NO
APPARENT FORM OF NOURISHMENT. THE “PALMATICA” WOMAN, LIKE THE PALM, IS RESILIENT
– SHE BENDS BUT SHE DOES NOT BREAK, SHE THRIVES IN PROXIMITY AND CREATES HER OWN
ECOSYSTEM.
OUR CRAFT
PALMATIC STUDIO IS TRANSGRESSIVE IN STYLE BUT AT THE SAME TIME FAITHFUL TO THE AGE-
OLD TRADITION OF ITALIAN CRAFSTMANSHIP. QUALITY OVER QUANTITY IS KEY; PRODUCTION
IS LIMITED AND DESIGNS AVOID SEASONAL TRENDS SO WASTE IS MINIMIZED.
GARMENTS ARE CAREFULLY CUT AND PRODUCED IN SMALL FACTORIES; THEN FINISHED BY
HAND BY EXPERT TAILORS JUST OUTSIDE OF ROME AND NAPLES. JEWELRY IS HAND-CRAFTED IN
A HISTORIC WORKSHOP IN THE HEART OF ROME WHOSE MANUFACTURING TECHINIQUES
HAVE NOT CHANGED SINCE THE EARLY 20 TH CENTURY. WE WORK VERY CLOSELY WITH SMALL
FAMILY-OWNED PRODUCERS TO FOSTER A SENSE OF COMMUNITY AND LONG-TERM
COOPERATION.
OUR TEAM
THE PALMATIC STUDIO CREATIVE TEAM IS LED BY FOUNDER & CREATIVE DIRECTOR BENEDETTA
FORMILLI FENDI. BENEDETTA GREW UP SURROUNDED BY FASHION; SHE IS SHAPED BY THE
LEGACY OF HER GRANDMOTHER WHO, WITH HER SISTERS, GREW THE HOUSE OF FENDI OVER
SIX DECADES AND CREATED A MODEL OF FEMALE TEAMWORK AND LEADERSHIP THAT WAS
TOTALLY NEW AND DISRUPTIVE AT THE TIME. “ONE OF THE GREATEST LESSONS MY FAMILY
TAUGHT ME WAS THE IMPORTANCE OF TEAMWORK; OF COLLABORATING AND BEING CAPABLE
OF RECOGNIZING ONES OWN LIMITS AND OVERCOMING THEM TOGETHER,” SAYS FORMILLI
FENDI. “OUR TEAM IS MADE UP OF FOUR WOMEN – WE EACH HAVE OUR OWN SUPERPOWER
AND TOGETHER WE ARE STRONGER.”
FORMILLI FENDI GRADUATED FROM THE PRESTIGIOUS EUROPEAN INSTITUTE OF DESIGN.
DURING HER STUDIES, SHE MET LEGENDARY COSTUME DESIGNER AND VISCONTI
COLLABORATOR PIERO TOSI WHOSE ABILITY TO HEIGHTEN THE ENERGY, PRESENCE, AND
TALENT OF THE ACTORS THROUGH HIS DESIGNS WAS AN IMPORTANT INFLUENCE. BENEDETTA
IS ALSO PASSIONATE ABOUT ARCHITECTURE AND MUSIC (HER MOTHER IS AN ARCHITECT, HER
FATHER A DJ) AND SHE BRINGS THESE PASSIONS TO THE PALMATIC STUDIO VISION.
HER TALENTED TEAM IS MADE UP OF FRIENDS WHO SHARE HER VISION AND HER PASSION:
GRAPHIC DESIGNER VITTORIA CESARI, PRODUCTION COORDINATOR GIORGIA FUSELLA,
FASHION DESIGNER ANNA LEMME AND SYLVIA COLIVICCHI DE ANGELIS, CURATOR & DESIGNER
OF HIGH JEWELRY.
